As a requirement of the Creative Communications (CreComm) program at Red River College, all second-year student have to complete two separate three-week work placements. My first one was done in November/December at Brookline Public Relations, a PR firm in Calgary, AB. I wanted to gain experience working in a different city, and with a firm that does work for a variety of different clients.
For my second internship I wanted to switch things up a bit. Because I had already seen what it was like to work in a firm, I wanted to see what in-house PR had in store. My PR instructor had contact with a former CreComm grad who works in the marketing department at Kildonan Place Shopping Centre (KP). I’ve worked in retail for several years and LOVE to shop, so jumping on board with this placement was a no brainer.
Last week was my first week working in the KP administration office, with the marketing director as my mentor. As much as I enjoy the idea of working on a number of projects for clients with different needs, working in-house has its perks. This is purely an observation, but working in-house gives you the chance to really know and understand the product or service you represent, in turn, helping you become a stronger brand advocate. You get to see first hand what’s worked and what hasn’t worked for your company, and have more time to explore new possibilities.
Its only been a week, but here are some of the things I’ve learned so far…
- What type of situations call for a rebrand
- How the marketing department works in conjunction with other administration personnel
- Different ways to ensure/enforce effective internal communication
Today starts week two and I’m excited to see what I’ll get to be a part of!